Google Analytics Conference

Conference Details

Our 2013 Boston BEST Practices conference, hosted at the New England Aquarium, was a celebrated success. Participants enjoyed the combination of strategic thinking and specific instruction.

We will be back on the East Coast in 2014 and look forward to again fostering a place for inspiration, discussion and education. To be one of the first to know when our 2014 dates are announced, enter your email address to the right.

2013 Topics & Schedule

September 19, 2013
  • 8:00 am - 8:30 amEarly Risers Forum: Google Analytics Can't... Or Can It?Ready for some early morning fun? Join Caleb Whitmore as he answers your "but Google Analytics can't do that!" protests.
  • 8:00 am - 8:30 amRegistration & Caffeination
  • 8:30 am - 9:15 amWelcome & Opening KeynoteWelcome by Joshua Gebhardt of Analytics Pros, Keynote by Caleb Whitmore of Analytics Pros
  • 9:15 am - 10:00 amPresentation: State of Measurement & Google AnalyticsKeynote by Andrew Wales of Google Analytics
  • 10:00 am - 10:30 amMorning BreakTime for questions, contemplation, sponsor interaction, and snack acquisition.
  • 10:30 am - 11:15 amMeasuring Social ROIPresented by Ian Myszenski of Wildfire
  • 11:15 am - 12:00 pmTwenty-Minute Tips & TricksTwenty-Minute Tip One: Analytics Strategy - presented by Shannon Mead of Analytics Pros; Twenty-Minute Tip Two: Multi-Channel Funnels & Attribution Modeling - presented by Justin Spencer of Analytics Pros
  • 12:00 pm - 1:15 pmLunch & Table-TopicsEach table will focus on a specific topic with an embedded expert. Choose your topic, eat, learn, and network.
  • 1:15 pm - 1:45 pmAquarium ExplorationEnjoy the space and take some time to think big.
  • 1:45 pm - 2:30 pmTwenty-Minute Tips & TricksTwenty-Minute Tip Three: Universal Analytics - presented by Brandon Nutter of Analytics Pros; Twenty-Minute Tip Four: Google Tag Manager - presented by Dan Rowe of Analytics Pros
  • 2:30 pm - 3:00 pmAfternoon BreakMore time for networking, big picture thinking, sponsorship synergy, and afternoon caffeination (it's good for your health).
  • 3:00 pm - 4:00 pmBest Practices for Google Analytics WorkshopPresented by Caleb Whitmore of Analytics Pros
  • 4:00 pm - 5:00 pmPanel Discussion & Q&AHave more questions? Now's the time to ask the speakers anything you've ever wanted to know about Google Analytics.

2013 Speakers


Caleb Whitmore is a veteran user of Google Analytics and a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.

Caleb is Founder of the BEST Practices and GAUGE Google Analytics User Conference circuit, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

Caleb lives in Seattle, Washington with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.


Ian Myszenski is on the Strategy and Operations team for Wildfire (a division of Google), which is one of the world’s largest social media marketing software providers. Prior to that she was a Product Marketing Manager on Google Analytics for the past 2 years. Ian is an analytics driven marketer with expertise in database marketing, triggered personalized communications, customer acquisition, and customer life cycle marketing. She has worked in marketing for companies including Google, Hotwire (Expedia Inc.), Sun Microsystems, & Working Assets. Ian has an MBA from Washington University in St. Louis and a bachelor’s degree in History from the University of Michigan. She is also a Digital Analytics Association certified web analyst.

Andrew Wales BEST Practices

As a developer programs engineer for Google Mobile App Analytics, Andrew Wales has been helping Android and iOS developers measure and monetize their native apps using Google Analytics for the past year. Prior to working on Mobile App Analytics, Andrew spent four years at Google helping businesses around the world implement and measure user engagement and commerce on the web using Google Analytics.

2013 Sponsors

Tableau Software Connect to any data source, size or type. Analyze and create dashboards. Share with browser & mobile-based analytics. All within your data architecture and security protocols. Meet the new face of business intelligence: Tableau Software. Tableau helps people see and understand data. Its award-winning software delivers fast analytics, visualization and rapid-fire business intelligence on data of any size, format, or subject. The result? Anyone can get answers from data quickly, no programming required. From executive dashboards to ad-hoc reports, Tableau lets you share mobile and browser-based, interactive analytics in a few clicks. Over 10,000 organizations, including the world’s largest enterprises, rely on Tableau. Shift into the do-it-now era with the easiest, fastest and most agile BI solution in the market. With Tableau, business users get what they need and IT saves time and money.