GAIQ Course, New York

We had a great time at our sold-out New York GAIQ training and look forward to returning!

The Google Analytics Individual Qualification test is an important milestone when building your GA resume and credentials as a digital analyst. Our preparatory course will give you a full day of in-person training time with Caleb Whitmore, founder of Analytics Pros, the GAUGE and BEST Practices conferences, long-time Google Analytics certified trainer, consultant, and co-author of Performance Marketing with Google Analytics.

A GA user, trainer, and consultant for eight years, not only will Caleb walk you through the basic knowledge needed for the test, he will also share how he and his team use the different features of GA to gain valuable insights for their clients that include GoPro, Princess Cruises, Wacom,, ValueClick Brands and many more. The mix of specific feature instruction and practical application has helped past attendees gain a deeper understanding of how to leverage Google Analytics.

All training attendees will have the opportunity to take the test that day, with Caleb offering some time for follow-up instruction if attendees showed weakness in any specific areas. The training has historically been so successful that 98% of attendees have passed on the first try.

During the day Caleb will lead attendees through the Google-provided, standardized training materials for the GAIQ exam while integrating and explaining the real ins-and-outs of what the training materials cover. This unique, guided approach helps attendees learn the “why” not just the “what” which increases focus, engagement, retention, test outcome, and most importantly, practical application of the knowledge covered.

The day will be information packed, so come prepared to learn.

  • 8:30 – 8:45am : Arrive & Caffeination
  • 8:45 – 9:00am : Introduction
  • 9:00 – Noon : Training Time
  • Noon – 1:00pm : Lunch Break
  • 1:00 – 3:30pm : Training Time
  • 3:30 – 5:30pm : Test Time (time may vary depending on amount of material covered, questions, etc).
  • 5:30 – 6:00pm : Q&A

Morning coffee, lunch and your GAIQ test fee will be provided by Analytics Pros.

The Lounge at WeWork, 154 Grand St, 4th Floor, New York, New York 10013

Reach out with any questions to


Caleb Whitmore is a veteran user of Google Analytics and a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.

Caleb is Founder of the BEST Practices and GAUGE Google Analytics User Conference circuit, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

Caleb lives in Seattle, Washington with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.

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