Google Analytics Conference

Conference Details

Our 2013 Seattle BEST Practices conference, hosted at the Seattle Art Museum, was a sold-out success! Participants enjoyed the combination of strategic thinking and specific instruction.

We will be back in our hometown of Seattle in 2014 and look forward to again fostering a place for inspiration, discussion and education. To be one of the first to know when our 2014 dates are announced, enter your email address to the right.

The goal for our 2014 Seattle conference will be the same: BEST Practices will leave you inspired and determined to do even more with Google Analytics.

2013 Speakers


Justin Cutroni, Analytics Evangelist, Google
Justin is a consultant, author, and the Analytics Evangelist for Google. Some of Justin’s former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway. In his current role at Google, Justin is responsible for user education and global enthusiasm around digital analytics.

Justin is an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O’Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O’Reilly, 2010).

In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 and 2013 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.


Caleb Whitmore, Founder & CEO, Analytics Pros
A veteran user of Google Analytics, Caleb is a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.

Caleb is Founder of the BEST Practices and GAUGE Google Analytics User Conference circuit, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

Caleb lives in Seattle, Washington with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.

Andrew Wales BEST Practices

Andrew Wales, Developer Relations, Google
As a developer programs engineer for Google Mobile App Analytics, Andrew Wales has been helping Android and iOS developers measure and monetize their native apps using Google Analytics for the past year. Prior to working on Mobile App Analytics, Andrew spent four years at Google helping businesses around the world implement and measure user engagement and commerce on the web using Google Analytics.

Andrew Wales BEST Practices

Amit Varshneya, VP, Consulting Services, Demandbase
Amit is VP, Consulting Services at Demandbase. In this role, Amit is responsible for leading the Consulting team in helping B2B marketers leverage the power of Target Account Marketing through strategy and implementation services. Amit brings B2B marketing experience to this role having led the marketing organization at Hexaware Technologies as VP and Global Head of Marketing from 2006 till 2011.

Amit is a respected marketing leader in the B2B space and has been a guest blogger and speaker at various publications and conferences. He was awarded the “Marketing Visionary” Markie at Eloqua Experience 2010 and was a keynote speaker at Sirius Decisions Annual Conference in May 2011.

2013 Topics & Schedule

November 14, 2013
  • 8:00 am - 8:30 amEarly Risers Forum: Google Analytics Can't... Or Can It?Ready for some early morning fun? Join Caleb Whitmore as he answers your "but Google Analytics can't do that!" protests.
  • 8:00 am - 8:30 amRegistration & Caffeination
  • 8:30 am - 9:00 amWelcome & Opening KeynoteWelcome by Joshua Gebhardt of Analytics Pros, Keynote by Caleb Whitmore of Analytics Pros
  • 9:00 am - 9:45 amState of Google AnalyticsKeynote by Justin Cutroni of Google
  • 9:45 am - 10:30 amTwenty-Minute Tips & TricksTwenty-Minute Tip One: Creating a Data-Driven Culture - presented by Shannon Mead of Analytics Pros; Twenty-Minute Tip Two: Better B2B Marketing Through Measurement - presented by Amit Varshneya of Demandbase
  • 10:30 am - 11:00 amMorning BreakTime for questions, contemplation, sponsor interaction, and snack acquisition.
  • 11:00 am - 12:30 pmBest Practices WorkshopPresented by Caleb Whitmore of Analytics Pros
  • 12:30 pm - 1:30 pmLunch & Table-TopicsEach table will focus on a specific topic with an embedded expert. Choose your topic, eat, learn and network.
  • 1:30 pm - 2:15 pmMuseum ExplorationEnjoy the space and take some time to think big.
  • 2:15 pm - 3:00 pmGoogle Glass + Universal AnalyticsPresented by Andrew Wales of Google
  • 3:00 pm - 3:30 pmAfternoon BreakMore time for networking, big picture thinking, sponsorship synergy, and afternoon caffeination (it's good for your health).
  • 3:30 pm - 4:30 pmTwenty-Minute Tips & TricksTwenty-Minute Tip Three: Universal Applications - presented by Brandon Nutter of Analytics Pros; Twenty-Minute Tip Four: Google Tag Manager - presented by Dan Rowe of Analytics Pros; Twenty-Minute Tip Five: Multi-Channel Funnels & Attribution Modeling - presented by Justin Spencer of Analytics Pros
  • 4:30 pm - 5:30 pmPanel Discussion & Q&AAsk the speakers anything you've ever wanted to know about Google Analytics.
  • 5:30 pm - 7:30 pmAfter-PartyJoin the Analytics Pros & Moz teams at The Triple Door in downtown Seattle for drinks, appetizers and networking with the best and brightest in the Digital Analytics industry.

2013 Sponsors


Tableau Software



2013 Maps and Directions

The museum entrance for BEST Practices is located on First Avenue on the corner of University Street, at the “Hammering Man” entrance.


Driving, biking or bus recommendations courtesy of Google Maps (bike racks are on every corner of the block)
Map of the galleries (PDF)


Heading North: I-5 to Seneca Street exit (#165), west on Seneca Street to First Avenue, and turn right (north).
Heading South: I-5 to Union Street exit (#165B), west (toward Puget Sound) on Union Street to First Avenue.
From I-90: Heading west, merge onto I-5 North, take Madison Street exit (#2C). Turn left on Madison and right on First Avenue.


Parking Discount
3rd and Stewart Garage
Up to 4 hours for $6

Request a discount voucher at the SAM Ticketing Desk to apply as you leave the garage. The garage is about 4 blocks from SAM’s 1st Avenue and Union Street entrance, with entrance on Stewart Street, between 2nd and 3rd Avenues.

Russell Investment Center Garage
Entrance is below the SAM building on Union Street between First and Second Avenues.
Monday–Friday: 6 am–10 pm
Saturday: 9 am–midnight
Sunday: 10 am–10 pm
This is an ADA-accessible garage; it has an elevator that will leave you around the corner from the museum’s main entrance or inside the museum. More information is available here.

Drop-off areas for visitors with special needs, other paid parking lots and metered parking are available near the SeattleArt Museum. See real-time downtown parking information courtesy of the city of Seattle.

Bike Racks

Need to park your bike? There are bike racks on the corners of First Avenue and Union Street, Second Avenue and Union Street, Second Avenue and University Street and First Avenue and University Street.

Bus Information

Contact the following transit systems for detailed rider information:
Metro 206.553.3000
Sound Transit 206.398.5000
Community Transit 206.353.7433

For a list of buses that stop near SAM Downtown visit Metro’s website.

2013 Accomodations

Hotel Andra

2000 4th Ave Seattle, WA 98121

Guest Room Rates:
$153.00 Ändra Rooms with 2 Queen Beds or 1 Queen Bed
$162.00 Ändra Superia Rooms with 2 Queen Beds, 1 Queen Bed or 1 King Bed

Reservations will be made by the individual guest.
When making a reservation please use the Analytics Pros as a referral. Reservations can be made through the Hotel Reservation Department at 877.448.8600 or 206.448.8600.