Caleb Whitmore

The Google Analytics Individual Qualification test is an important milestone when building your GA resume and credentials as a digital analyst. Our preparatory course will give you a full day of in-person training time with Caleb Whitmore, founder of Analytics Pros, the GAUGE and BEST Practices conferences, long-time Google Analytics certified trainer, consultant, and co-author of Performance Marketing with Google Analytics.

A GA user, trainer, and consultant for eight years, not only will Caleb walk you through the basic knowledge needed for the test, he will also share how he and his team use the different features of GA to gain valuable insights for their clients that include GoPro, Princess Cruises, Wacom,, ValueClick Brands and many more. The mix of specific feature instruction and practical application has helped past attendees gain a deeper understanding of how to leverage Google Analytics.

All training attendees will have the opportunity to take the test that day, with Caleb offering some time for follow-up instruction if attendees showed weakness in any specific areas. The training has historically been so successful that 98% of attendees have passed on the first try.

During the day Caleb will lead attendees through the Google-provided, standardized training materials for the GAIQ exam while integrating and explaining the real ins-and-outs of what the training materials cover. This unique, guided approach helps attendees learn the “why” not just the “what” which increases focus, engagement, retention, test outcome, and most importantly, practical application of the knowledge covered.

The day will be information packed, so come prepared to learn.

  • 8:00 – 8:15am : Arrive & Caffeination
  • 8:15 – 8:30am : Introduction
  • 8:30 – Noon : Training Time
  • Noon – 1:00pm : Lunch Break
  • 1:00 – 3:00pm : Training Time
  • 3:00 – 5:00pm : Test Time (time may vary depending on amount of material covered, questions, etc).
  • 5:00 – 5:30pm : Q&A

Morning coffee, lunch and your GAIQ test fee will be provided by Analytics Pros.

Reach out with any questions to

A GAIQ Training session will be held on the day after every BEST Practices conference. To register, choose your location and register on the Conference Registration page.